Swami says...

Active workers engaged in service should realise that there is nothing greater than service and seek to promote love of God, fear of sin, and righteousness in society as the highest values to be cherished by all. Indeed, if there is love of God, automatically there will be fear of sin, and when these two are there, morality follows as a natural sequence. Sangha Neethi (social morality) is like a beacon for mankind. Everyone should develop love of God and take up service. Prema and Seva (love and service) are like two eyes for a human being or the two wings for a bird. One who has no love for his fellowmen is like a blind man. There should be no pretence in manifesting love. It should be based on the condition that the divine is present in everyone. When love is sincere, one will experience real peace and joy.

 Sri Sathya Sai Speaks, Vol 20 (1987)